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A collaboration between film franchise 007 and Michael Kors featuring a capsule of limited-edition co-branded products and a 360° marketing campaign.
MMK x 007 is a collaboration between the 007 film franchise and Michael Kors featuring a capsule of limited-edition, co-branded products and a 360° marketing campaign. As a part of the Michael Kors creative team, I charged the creation of the collaboration's printed and press kit microsite, home page web layouts, email blasts, e-vites and banner layouts.
Visual Designer, Michael Kors
Campaign branding
Website design
Marketing design
Print design
In order to create enthusiasm around the collaboration and incentivize buy-in I proposed a microsite in conjunction with the printed press kit to be distributed. I was able to add narrative and encourage scrolling by utilizing the campaign's film. The press kit was so successful that they requested another one be made for their next collaboration. The website was created using Webflow.
For those who were seeking a more traditional iteration of the press kit we created a printed press kit that reflected the look, feel, and flow of the microsite.
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