Press kit (microsite and printed) and marketing design for Michael Kors collaboration with film franchise 007.
In addition to 360° marketing collateral and a printed press kit, the team wanted to test the efficacy of a digital version of the press kit in hopes to make distribution simpler and generate higher buy-in from retailers.
Considerations
Rather than a digital PDF, I suggested a microsite. This allowed for broader access, utilization of the campaign's film, and responsive design depending on the device. The microsite was so successful that another one was requested for Michael Kors' next collaboration.
Employer
Michael Kors
Role
Designer
Design Solutions
Campaign Branding
E-commerce Site & Email
Microsite Design
Booklet Design
Image Retouching Direction
Site is live, please scroll. Created using Webflow.
For those who were seeking a more traditional iteration of the press kit we created a printed version that reflected the look, feel, and flow of the microsite.
Device is scrollable.
Device is scrollable.