Michael Kors x 007

Press kit (microsite and printed) and marketing design for Michael Kors collaboration with film franchise 007.

In addition to 360° marketing collateral and a printed press kit, the team wanted to test the efficacy of a digital version of the press kit in hopes to make distribution simpler and generate higher buy-in from retailers.

Considerations

Rather than a digital PDF, I suggested a microsite. This allowed for broader access, utilization of the campaign's film, and responsive design depending on the device. The microsite was so successful that another one was requested for Michael Kors' next collaboration.

Employer

Michael Kors

Role

Designer

Design Solutions

Campaign Branding
E-commerce Site & Email
Microsite Design
Booklet Design
Image Retouching Direction

Press Kit Microsite

Site is live, please scroll. Created using Webflow.  

Email Design

Device is scrollable.

E-commerce Design

Device is scrollable.