Planning & Production
Each component of the process was accomplished in collaboration with relevant team leads.
Component 1
Product identification
Identify what products needed to be photographed, taking into consideration various spec configurations like: cover type, page count, paper type, end-sheet colors, linen colors, etc. This ensured that the entire catalog of product was captured and that no unnecessary products were ordered, minimizing cost.
Component 2
Shot list and art direction
Specified needed shots and angles: individual products at various angles, detail shots that highlight specs (cover type, end-sheet, etc...) , and numerous assortments, pairings, stacks, and positions. Determined shadow size, direction, depth, and sharpness, lens distortion, camera angles, depth of field, environmental lighting, and background color.
Component 3
Contractor and equipment acquisition
With cost savings as a priority, I utilized my personal network and equipment to source studio space, aprop stylist, and equipment (backdrop, camera, lenses, software, lighting, props, etc.).
Component 4
Product acquisition and inventory
Helped build and order each book and was responsible for receiving and transporting product to shoot location. I then created a system where each product was assigned a number and reflected in the file naming convention. This allowed me to keep track of what angles and products had been captured already and what products were remaining, it also allowed for quick communication with our prop stylist, as well as easily navigate images and accurately identify products in post-production.
Component 5
Execution
I began the shoot prioritizing closed book shots which allowed for softcover books to maintain their shape and hardcover books to go uncreased. I also photographed in batches by angle in order to maintain a consistent book and camera angle. I started with the largest format book to ensure it, and all smaller sizes, would fit into the determined frame. This allowed me to keep the integrity of the book sizes and therefore allow for size comparison (especially important for web needs).
