Logo
This logo is a modification of their already existing logo. I was able to create a more even kerning as well as create a logo mark that shared the same visual weight and style.
Primary Logo
Logo Mark
Type
Primary Typeface
Goldenbook is a serif display typeface to be used at large sizes and headline capacity. It can also be used in other short-form applications, titles, signage and other collateral of high brand significance.
Secondary Typeface
Avenir Next can be used for an extensive range of applications: subhead, copy, eyebrows, captions, etc. It can also occasionally be used in a headline capacity but only at smaller sizes, and for collateral of lower brand significance.
Color
Natiivo’s brand colors are an evolution of your timeless black and white. Warm Black and White as your primary color stake center stage to create a high contrast and clean aesthetic that highlights the elegance of its respective design and photography. Secondary colors are to be used in support of the primary Warm Back and White. Its intention is to create visual distinction and hierarchy when the contrast of Warm Black is too harsh.
Logo
This logo is a modification of their already existing logo. I was able to create a more even kerning as well as create a logo mark that shared the same visual weight and style.
Type
Primary Typeface
Goldenbook is a serif display typeface to be used at large sizes and headline capacity. It can also be used in other short-form applications, titles, signage and other collateral of high brand significance.
Secondary Typeface
Avenir Next can be used for an extensive range of applications: subhead, copy, eyebrows, captions, etc. It can also occasionally be used in a headline capacity but only at smaller sizes, and for collateral of lower brand significance.
Color
Natiivo’s brand colors are an evolution of your timeless black and white. Warm Black and White as your primary color stake center stage to create a high contrast and clean aesthetic that highlights the elegance of its respective design and photography. Secondary colors are to be used in support of the primary Warm Back andWhite. Its intention is to create visual distinction and hierarchy when the contrast of Warm Black is too harsh.