New City Kids

Brand refresh and annual report for inner-city youth organization providing teen mentorship and music-centered after school programming to low-income children.

The organization was in need of a refreshed look and feel. The prior branding was limited, featuring a single color and a type selection that was outdated, difficult to read, and lacked sophistication. 2019's annual report was used to introduced the new branding and to hopefully inspire and instill confidence in new donors.

Considerations

Branding needed to appeal to children and teens as well as instill confidence for parents and donors.

Client

New City Kids

Role

Designer

Design Solutions

Brand Development
Book Design
Photography Production
Copy Writing & Editing
Research & Surveying

Typeface

Primary Typeface

"platform"

Chose a typestyle and color palette that was playful yet sophisticated. Being that the organization is a youth betterment program, I wanted the type and color to be youthful while still appearing mature enough to have donors and stakeholders want to get involved.

Secondary Typeface

Characterized by its clarity and legibility, making it well-suited for user interfaces and long-form text. Inspired by American gothic typefaces, it balances clarity with a touch of humanist influence.

Color Palette

Chose a typestyle and color palette that was playful yet sophisticated. Being that the organization is a youth betterment program, I wanted the type and color to be youthful while still appearing mature enough to have donors and stakeholders want to get involved.

Annual Report

New City Kids' 2019 annual report was to communicate not only the organization's mission but reflect its energy, fun, and youthfulness. I designed this report with these qualities in mind, as well as captured the majority of imagery shown. I also conducted internal surveys, researched statistics, and made many copy writing and editing contributions.

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