New City Kids

A brand refresh introduced by the organization's annual report. New City Kids is an inner-city youth organization franchise that provides teen mentorship and after school programming to low-income children.

New City Kids is an inner city youth program that focuses on teen mentorship and after school programming where music is taught. The organization was in need of a refreshed look and feel. The prior branding was limited, featuring a single color and a type selection that was outdated, difficult to read, and lacked sophistication.  The annual report for 2019 was used to introduced the new branding and to hopefully inspire and instill confidence in new donors.

Lead Visual Designer, New City Kids
Branding
Book design
Photography production
Copy writing and writing
Research and surveying

Type

Primary Typeface

"platform"

Chose a typestyle and color palette that was playful yet sophisticated. Being that the organization is a youth betterment program, I wanted the type and color to be youthful while still appearing mature enough to have donors and stakeholders want to get involved.

Secondary TypefACE

Characterized by its clarity and legibility, making it well-suited for user interfaces and long-form text. Inspired by American gothic typefaces, it balances clarity with a touch of humanist influence.

Color

Chose a typestyle and color palette that was playful yet sophisticated. Being that the organization is a youth betterment program, I wanted the type and color to be youthful while still appearing mature enough to have donors and stakeholders want to get involved.

Annual Report

New City Kids Annual report for 2019 was to communicate not only the organization's mission but reflect its energy, fun, and youthfulness. I designed this report with these qualities in mind, as well as captured the majority of imagery shown. I also conducted internal surveys, researched statistics, and made many copy writing and editing contributions.

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