The collaboration features a capsule of limited-edition, co-branded products and a 360° marketing campaign. As a part of the Michael Kors creative team, I charged and executed the collaboration's press kit microsite, home page web layouts, emails, e-vites and banner layouts.

Considerations

On a previous collaboration (see here) I proposed a microsite as a way to create excitement and incentivize buy-in. The microsite was so successful on the last collaboration that they requested it for this one.