Dog Day Afternoon
Brand, logo, and website design for local Brooklyn hot dog joint.
Brand, logo, and website design for local Brooklyn hot dog joint.
Dog Day Afternoon, a relatively new business at the time, had not yet established a website or brand. This proved difficult for customers to find menu options, business hours and, in a post-covid era, feel confident that they were still in business! The restaurant had been utilizing a detailed illustration for it's logo, making scalability and versatility a challenge.
Considerations
The owners are personable and community oriented, becoming instant friends with anyone who enters the shop. The shop's aesthetic is just as welcoming featuring a PacMan machine, records for sale, and comic, movie, and music artwork that anyone could connect to.
Client
Dog Day Afternoon
Role
Designer
Design Solutions
Brand & Logo
Website
Illustration
For the logo I took inspiration from the store's custom made neon sign, choosing a typeface I felt resembled its letterforms and by cleaning up the signs dachshund illustration.
Primary Logo
Logo Mark
Dog Day Afternoon's type and color palette ties into its various themes of vintage movie posters and vinyl records, hot dogs and their ingredients, comic books, etc.. Type choice and color application is meant to feel bold, nostalgic, and a bit edgy, just like the shop itself.
Web goals were to connect customers to their menu and business information as well as highlight their impressive media coverage and strong social media presence. Website was designed in Webflow.
