Brand and website design for local Brooklyn hot dog shop.
Dog Day Afternoon is a hot dog joint ironically located in the neighborhood in which the movie itself was filmed. This hole in the wall is packed with personality, with nods to comics, movies, music, and video games.
Brand Designer
Branding
Logo design
Website design
Illustration
For the logo I took inspiration from the store's custom made neon sign, choosing a typeface I felt resembled its letterforms, and by cleaning up the signs weeny dog illustration. I also created a website and custom illustrations.
Primary logo
Logo mark
Dog Day Afternoon's type and color palette ties into its various themes of vintage movie posters and vinyl records, hot dogs and their ingredients, comic books, etc.. Type choice and color application is meant to feel bold, nostalgic, and a bit edgy, just like the shop itself.
Dog Day Afternoon has not only a delicious menu, but impressive media coverage that highlights it! They also have really strong community engagement. It was important that customers not only have access this information but to have a brand experience that further inspired them to visit the shop. Website was designed in Webflow.
