Brand, logo, and website design for local Brooklyn hot dog joint.
Dog Day Afternoon, a relatively new business at the time, had not yet established a website or brand. This proved difficult for customers to find open times and menu options, and in a post-covid era, trust that they were still in business! The restaurant had also been utilizing an illustration for it's logo, making scalability and versatility a challenge.
Considerations
The owners are personable and community oriented, becoming instant friends with anyone and everyone. The shop reflects this, with a PacMan machine, records to be purchased, and comic, movie, and music artwork that anyone could connect to.
Client
Dog Day Afternoon
Role
Designer
Design Solutions
Brand & Logo
Website
Illustration
For the logo I took inspiration from the store's custom made neon sign, choosing a typeface I felt resembled its letterforms and by cleaning up the signs dachsound illustration. I also created a website and custom illustrations.
Primary Logo
Logo Mark
Dog Day Afternoon's type and color palette ties into its various themes of vintage movie posters and vinyl records, hot dogs and their ingredients, comic books, etc.. Type choice and color application is meant to feel bold, nostalgic, and a bit edgy, just like the shop itself.
Dog Day Afternoon has not only a delicious menu, but impressive media coverage that highlights it! They also have really strong community engagement. Customers needed to not only have access this information but to have a brand experience that further inspired them to visit the shop. Website was designed in Webflow.
