Brand design for International Rescue Committee's new data collection tool
Dioptra is a tool created by the International Rescue Committee (IRC) for the purpose of collecting and organizing comparative data to help the financial efficiency and effectiveness of humanitarian efforts.
My goal was to create a logo and brand that struck a balance between seriousness and approachability, as well as appear data driven without seeming too tech.
Lead Designer, International Rescue Committee
Brand design
Logo design
Icon design
Motion graphic animation
The name "Dioptra" was chosen by IRC, and is representative of the revolutionary data collection tool used for measuring stars and surveying land. Inspired by the tool itself, this logo captures the tool's naturally occurring D shape and uses letterforms consistent with measurements you'd see collected by this tool.
Primary logo
Logo mark
Image of dioptra tool
Primary Typeface
PIN was chosen as the primary typeface to reflect the monoline nature of technical drawings collected by the traditional dioptra tool. We went with a style that had rounded terminals to iterate the ease and accessibility of the organization's tool.
Secondary TypefACE
Characterized by its clarity and legibility, making it well-suited for user interfaces and long-form text. Inspired by American gothic typefaces, it balances clarity with a touch of humanist influence.
Rich in color and optimistic in tone, this palette reflects the vibrant communities IRC serves. It was important to me that the palette also work harmoniously with the organization's photography, which I believe to be their most impactful marketing asset.
The icons have a hand-drawn appearance making them feel organic, humanistic, and unique. Although not a part of the project's original scope, icons were ultimately needed for the tool's website—I wanted to include them as a way to further support the new visual identity.
